Have you ever wondered why it is that your favorite pair of jeans is the vintage pair you found scouring the thrift store? And have you ever wondered why the fit is much more on point – this denim that was made 40 years ago and is still high quality?
It’s these questions we asked ourselves on our trips to the vintage warehouses in LA that drove us to want to re-create and re-vise those styles and bring back the superiority of denim Americans once prided themselves in wearing.
We saw that the denim industry was quickly becoming disposable. Fast fashion brands and department stores were ruining the quality and careful creation process of denim. This is causing brands to compromise quality for the sake of the current trend, and raise the cost of sale to make a better buck.
At Revice Denim, we decided that instead of following the mainstream, we wanted to reinstate transparency into the fashion industry. We do this by selling directly to our consumer. By selling direct, we are refusing to cut down the premium quality, rejecting the middleman and retail markup, and, instead, selling at wholesale prices.
We’re a brand created by denim lovers, for denim lovers. Our jeans go through a rigorous fitting process, never leaving the confines of our office until the fit is exactly right. We are a brand that values quality over massive quantities, producing small runs of each style, giving our customers a chance to purchase limited edition jeans at prices they love. And we’re manufacturing it all right here in Los Angeles.
Finally, the vision for our design is simple; to revive that cool, sexy, all American, woman from the late 60’s early 70’s. We are recreating the vintage denim silhouettes from that era and bringing them into the modern day. We are after a look, a feeling, and funkiness that denim of that time once held - operating to revive the soul of a generation that cherished a damn good pair of jeans.